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Cigna in the News 2012 Archive
|GO YOU Award Winner on Lets Talk About Dogs Radio
Clarissa Black, founder of Pets for Vets and a Cigna GO YOU Award quarterly honoree, appeared on the Lets Talk About Dogs radio show. She discussed matching shelter pets as companion animals to armed forces veterans who suffer from PTSD and other illnesses.
Lets Talk About Dogs
September 28, 2012
|Program Helps Long-Term Disabled Workers Return to Work by Crossing Finish Line
Cigna's Mark Marsters talks about the strategy behind the Achilles Cigna Customer Referral Program, while Cigna customer and cancer survivor Bill Henderson shares how this initiative helped bring him back to health and productivity. For more about Cigna's work with Achilles, visit http://www.cigna.com/Achilles.
July 17, 2012
|Health insurers branching out
Cigna's Mike Witwer discusses supplemental insurance products, often called "voluntary" insurance and describes how they fit into employee benefit packages employees. The most common products provide affordable coverage for disability, life, accident and critical illness.
Hartford Business Journal
July 9, 2012
|What I know: Bill Henderson, cancer survivor
Cigna long term disability customer and cancer survivor Bill Henderson was among the first to take part in the Achilles Cigna Customer Referral program. His inspiring story shows what's possible for people overcoming great challenges and highlights Cigna's passion for helping customers.
June 25, 2012
|Obamacare accelerates changes in insurance industry's marketing strategies
Lisa Lough, Cigna's VP of consumer marketing, says that while the company continues to focus on b-to-b initiatives, Cigna has been marketing directly to consumers for more than 20 years. However, it is aggressively expanding its consumer marketing agenda. In 2010, the company launched a b-to-c acquisition marketing initiative.
"The individual and family plan market for medical insurance could be as large as 25 million within the next couple of years," Lough says. "It's certainly a market that is poised for significant growth in the coming years, and healthcare reform outcomes will potentially impact that growth."
Direct Marketing News
June 1, 2012
|Dr. Robert N. Anfield's "Behavioral Matters" Column
For the third year in a row, Dr. Robert N. Anfield, chief medical officer for Cigna's disability business, continues his column drawing the connection between behavioral health and disability. His column appears five times a year (March, May, July, October, December) in @Work magazine, a publication of the Disability Management Employer Coalition (DMEC).
Part 11: Family and Medical Leave Can Pile Up the Possibilities (March 2012)
Part 12: The Ability of Your Workforce (May 2012)
|UnitedHealthcare, Cigna mindful of individual plan market
At Cigna we've embraced a customer-centric focus in everything we do," said Lisa Lough, vice president of consumer marketing for the company.
The insurer has created the website cignaforyou.com to sell individual and family health insurance plans, as well as dental plans, directly to consumers online.
Philadelphia Business Journal
May 11, 2012
|Fierce Q&A: A look at Cigna's collaborative accountable care program
Dr. Dick Salmon answers FierceHealthPayer’s questions about collaborative accountable care after Cigna announced a major expansion of the program.
April 22, 2012
|Cigna's Work with Achilles International Up Close
Cigna has sponsored Achilles International athletes to join Team Cigna runners at many event including the Walt Disney World(R) Half Marathon. In January, Cigna sponsored members of the Achilles Freedom Team, which are disabled military veterans. And it's just the beginning. In 2012, Cigna expanded it's relationship to refer its own long term disability customers into the Achilles program.
National Underwriter Life & Health
|From Volume to Value
Dr. Dick Salmon explains how Cigna’s collaborative accountable care initiatives with physician groups are helping to create an outcomes-oriented health care system.
Feb. 12, 2012
|Cigna Health Awareness Tour Rolls into Walt Disney World®
Cigna is trying to raise awareness about America's rising obesity rate. Using it so-called Mobile Learning Lab truck on an across the country Health Awareness Tour, Cigna is hoping to educate people about different factors that impact their health.
WOFL-FOX35, Orlando's FOX Good Day
January 4, 2012